But wait, there’s more Mom, it’s a real big business.
Wall Street gaming and lodging analyst John Mulkey has also just changed seats, moving from managing director and senior high yield analyst at Wachovia Securities to assume the post of Chief Financial Officer of the UFC family.
The hits just keep coming.
Obviously UFC owners Frank Fertitta III and Lorenzo Fertitta, who also own Station Casinos, know a good thing when they have it. The product that is UFC results in roughly eight pay-per-view shows each year and appearances on Spike TV in addition to DVD and product sales. What fans see now is a far cry from “UFC 1: The Beginning” – the first PPV event which was staged in 2001, the year UFC was born. Are you paying attention Mother?
Worldwide popularity of Mixed Martial Arts has surged as fighters utilize the main disciplines of Boxing, Brazilian Jiu-Jitsu, Freestyle Wrestling, Greco-Roman Wrestling, Judo, Karate, Kickboxing, Jiu-Jitsu, Tae Kwon Do and Kung Fu to win bouts by KO, TKO, Tap Out and Submission. Because of the historical roots of these disciplines, the MMA product appeals to any fan of any one of these individual fighting disciplines. A reality TV series “The Ultimate Fighter” garnered record ratings and, most recently, 14,500 fans turned out to an MMA event in
Michael Buffer can step aside, UFC has the voice of The Octagon., Michael’s brother Bruce. And now, in Marc Ratner, it also has one of the most respected and well-known men coming from one of the top athletic commissions.
If you haven’t caught on by my now Ma, its’ time for “UFC 59: Reality Check” on April 15. Notice has been served.