As was reported earlier this afternoon, Affliction Clothing and the Ultimate Fighting Championship will be joining forces; effective immediately.
This evening the two super-companies made the announcement official through a press release issued to FiveOuncesOfPain.com.
“We are excited about the return of Affliction to the UFC and look forward to seeing our fighters once again walk into the Octagon wearing the Affliction brands,” said UFC President Dana White in the recently released statement. “Affliction is an innovator of mixing fashion with this sport and we are looking forward to working together to promote the sport.”
While the representatives from Affliction stopped short of confirming earlier reports that the company had agreed to cease promoting mixed martial arts events in the future in order to once again become a UFC sponsor, they did report that an agreement had been met that both sides were happy with.
“Our brand is synonymous with the “Live Fast” approach to life and UFC is the perfect venue for us to market our brand,” explained the Co-Founder of Affliction, Eric Foss. “We have come to an agreement with the UFC which we feel will be the best for the sport and will help the UFC continue delivering the highest caliber of fights.”